| 商标注册的功能作用 |
| 添加时间：2020/8/28 16:21:16 浏览次数： |
| 功能作用 Function 商标作用一：市场中的通行证 Trademark function 1: pass in the market 商标是企业品牌文化的精髓，而企业的品牌形象的建立是企业为之奋斗的核心。 Trademark is the essence of enterprise brand culture, and the establishment of enterprise brand image is the core of enterprise's struggle. 在相关的国家或者地区申请注册商标的商品才能进驻该国家和地区各大型卖场、超市。 Only the goods applying for trademark registration in the relevant countries or regions can enter the large supermarkets and supermarkets of the country or region. 企业一般在印刷厂印刷标签、包装或者在各种媒体上做广告宣传都需要出具相关品牌的商标注册证明文件。在国际贸易中，商标是极为重要的，国际间的贸易离不开商标。 Enterprises usually print labels, packages or advertise on various media in the printing plant, and need to issue the trademark registration certificate of relevant brands. In the international trade, the trademark is extremely important, the international trade cannot do without the trademark. 对行政管理部门来说，通过对商标的管理来监督商品和服务质量，为办理质检、卫检、条码创造必备条件。 For administrative departments, through the management of trademarks to supervise the quality of goods and services, for quality inspection, health inspection, bar code to create the necessary conditions. 商标作用二：商战中的旗帜 The second role of trademark: the banner in the commercial war 战旗象征着一往无前的精神，冲锋陷阵的精神动力。战旗代表的都是一支部队的魂，攻占一个阵地后就插上自己的旗子，代表已经被占领，那是荣耀。商标就是企业的这种精神的象征，也是企业商品、服务所占领领域的最直接的表述。 The flag of war symbolizes the spirit of indomitable advance and the spiritual power of advancing. The flag of war represents the soul of an army. If you put your own flag after you occupy a position, it means that it has been occupied. That is glory. Trademark is the symbol of the spirit of the enterprise, and also the most direct expression of the field occupied by the enterprise's goods and services. 商标作用三：资产中的重头戏 Trademark function 3: the most important part in assets 商标的评估价值能增加企业的总资产额，而且越高价值的品牌越能体现出该商标的影响力和企业的经营情况，间接反映出消费者对该商标所标示商品的接受程度。 The evaluation value of a trademark can increase the total assets of an enterprise, and the higher the value of the brand, the more it can reflect the influence of the trademark and the operation of the enterprise, and indirectly reflect the consumers' acceptance of the goods marked by the trademark. 商标作为一种无形资产，还可以通过转让，许可给他人使用，或质押来转换实现其价值。 As an intangible asset, trademark can be transferred, licensed, or pledged to realize its value. 商标作用四：消费者眼中的识别码 Trademark function 4: identification code in the eyes of consumers 商品在市场上接受社会检验和监督，参予竞争，这种市场竞争是商品品种、质量、价格等多种性能指标的竞争，而这些信息则是通过商标这一桥梁传递给消费者的。利用商标宣传商品、服务，言简意赅、醒目突出、便于记忆，给消费者留下深刻印象，以吸引诱发其“从速购买”的欲望，从而达到创名牌、扩大销路的效果。 Commodities are inspected and supervised by the society in the market and participate in the competition. This kind of market competition is the competition of various performance indexes such as commodity variety, quality and price, and these information is transmitted to consumers through the bridge of trademark. The use of trademarks to publicize goods and services is concise, eye-catching, and easy to remember. It can leave a deep impression on consumers to attract and induce their desire to "buy as soon as possible", so as to achieve the effect of creating famous brands and expanding sales. 商标作用五：企业信誉的载体 Trademark function 5: carrier of enterprise reputation 商标不仅是区别商品和服务来源的标志，而且是企业的信誉、竞争力强弱的象征，企业信誉的具体表现方式就是商标所标示的商品为消费者带来的满足感。商标凝结了所标示商品、服务，以及该商品经营者、服务提供者的信誉，商标是商品、服务信誉和与之相关的企业信誉的最好标示。商标信誉在市场竞争中至关重要，一个有信誉的商标，对于提高商品竞争力、打开商品销路都起着十分重要的作用。 Trademark is not only a symbol to distinguish the source of goods and services, but also a symbol of enterprise's reputation and competitiveness. The concrete manifestation of enterprise's reputation is the satisfaction that the goods marked by trademark bring to consumers. The trademark condenses the reputation of the goods and services marked, as well as the operators and service providers of the goods. The trademark is the best mark of the reputation of the goods, services and related enterprises. The reputation of trademark is very important in the market competition. A well-known trademark plays an important role in improving the competitiveness of goods and opening up the market of goods. 商标作用六：员工的勋章 Trademark function 6: staff's Medal 好的商标品牌能给员工带来荣誉感、成就感、责任感、归属感、使命感、成长感。消费者的感受决定商品、服务的品牌被社会认知、接受的程度，员工的感受决定了企业塑造的商标品牌给本企业员工带来的凝聚力与荣誉感。也就是说，品牌说到底是一种关系，品牌化的关系是一种特殊类型的忠诚和信任关系。 A good brand can bring a sense of honor, achievement, responsibility, belonging, mission and growth to employees. The feeling of consumers determines the degree to which the brand of goods and services is recognized and accepted by the society. The feeling of employees determines the cohesion and sense of honor that the brand created by the enterprise brings to the employees of the enterprise. In other words, brand is a kind of relationship in the final analysis, and the relationship of branding is a special type of loyalty and trust relationship. 商标作用七：企业融资的中转站 Trademark function 7: the transfer station of enterprise financing 商标专用权质押贷款业务是以企业商标所有权为质押物，通过第三方评估确认企业商标价值，银行采用灵活的抵、质押模式，为有融资需求的企业发放企业商标价值一定比例的贷款。 The pledge loan business of trademark exclusive right takes the enterprise's trademark ownership as the pledge and confirms the enterprise's trademark value through the third party evaluation. The bank adopts flexible mortgage and pledge mode to provide loans with a certain proportion of the enterprise's trademark value for enterprises with financing needs. 商标作用八：品牌纠纷中的盾牌 Trademark function 8: shield in brand disputes 商标就好比是战争中的盾牌，谁掌握商标拥有商标的专用权谁就是这个“盾牌”的主人，注册商标，享有专用权，不但可以保护自己的商标权益不受侵害，在必要的时候可以反弹伤害给入侵的“敌军”。 A trademark is like a shield in war. Whoever has the exclusive right to use a trademark is the owner of the "shield". Registering a trademark and enjoying the exclusive right can not only protect his trademark rights and interests from infringement, but also rebound and hurt the invading "enemy" when necessary. 商标注册人拥有商标专用权，受法律保护，别人不敢仿冒，否则就可以告其侵权，获得经济赔偿。相反，若被他人抢先注册，则必然失去自己精心策划苦心经营的市场，自己反而可能成为侵权被告。 The trademark registrant has the exclusive right of trademark and is protected by law. Others dare not imitate it. Otherwise, they can sue for infringement and obtain economic compensation. On the contrary, if the registration is preempted by others, it will inevitably lose its well planned and painstaking market, and on the contrary, he may become the defendant of infringement. |
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