秦皇岛市商标注册服务公司

If only the deluxe milk products registered trademark so people use "telunsu" registered in the pesticide category, there are people dare to drink it!

一个好的商标名称，含义不错，琅琅上口，会有很多人都想使用，因此，引发的一个个案件也就凸显出来了！

A good brand name, meaning good, easy to pronounce, there will be a lot of people want to use, therefore, lead to a case also highlights out!

作为一个专业的商标代理人，在客户选择类别的时候，一般都是站在专业角度给客户推荐关联类别。但是好多客户感觉商标代理人是为了扩大自己销售业绩推荐注册，感觉自己的企业没有发展到那一步，费用问题或者其他原因问题，不听从商标代理人的意见。最后后悔都来不及。

As a professional trademark agent, when the customer chooses the category, it generally recommends the related category to the customer at the professional point of view. But many customers feel that trademark agents recommend registration to expand their sales performance. They feel that their business has not developed to that cost or other reason, and they don't listen to the opinions of trademark agents. At last, regret is too late.

下面一篇文章告诉您代理人并不是为了收取代理费而故意给你推多类别。

The following article tells you that the agent does not deliberately give you a number of categories in order to charge the agency fee.

商标为什么要多类保护？一个真实的案例，某矿泉水同名商标被竞争对手注册在农药类别下。

Why should trademarks be protected in many categories? In a real case, a trademark of a mineral water is registered under a pesticide category by a competitor.

如果您的竞争对手做大了，您想想您会不会被搞死？客户在购买矿泉水的时候联想到农药，谁还敢购买您的矿泉水？如果您做大了，您竞争对手在用这个商标在农药下对于您的企业形象、销售业绩会不会受影响？

If your competitors are big, do you think you're going to be killed? Customers are associated with pesticides when they buy mineral water. Who dare to buy your mineral water? If you are big, will your competitors use this trademark in the pesticide for your corporate image and sales performance?

品牌的发展非常不易，您的竞争对手在中间搞一搞，有可能形成品牌“膈应”。

The development of the brand is very difficult, and your competitors do it in the middle. It is possible to form the "diaphragm" of the brand.

出名要趁早！商标注册更要趁早。多类保护注更应该趁早。

To be famous as! Trademark registration must as early as possible. Multi class protection should note as early as possible.

下面再给大家举一个例子：

Let's give you an example.

2000年某厂商向商标局提出“伊利YiLi”商标注册申请！指定用在卫生器械、水龙头上。在公告期内，伊利集团提出异议申请，商标局裁定维持，伊利集团不服，提起诉讼，要求撤销裁定，之后一中法院，支持了伊利公司诉讼，后来商评委不服，向北京市人民法院上诉，北京高院审理认定后，尤将伊利作为水龙头等医疗器械商标，尽管上面的商品跟生产销售性伊利公司没有太大的关系，但实际上也深深影响了伊利集团驰名商标的声誉。最后北京高院驳回商评委上诉请求。

In 2000, a manufacturer made the trademark registration application to the Trademark Office for "YiLi". It is designated to be used on sanitary equipment and faucets. In the announcement period, the Yili Group raised objections to the application, the Trademark Office ruled that the maintenance of Yili Group, refused to accept the lawsuit, requesting revocation after a court ruled that, in support of the Yili company litigation, then the judges refused to accept the appeal to the Beijing City People's court, Beijing high court hearing that, especially as the Erie water and other medical although the above commodity trademark instrument, with production and sales of Yili company Never mind too much, but also deeply affected the reputation of well-known trademarks of Yili group. In the end, the Beijing high court rejected the appeals of the judges.

伊利提出异议的理由也很简单，一旦商标用在马桶上医疗器械，会对伊利饮品产生隐性影响，就算是驰名商标，伊利在自身的品牌保护上也走的无比艰辛，所以多类别保护是多么重要，而且是企业发展过程中必备重视的事情。

The objection is also very simple reason, once on the toilet for medical devices will produce the recessive effect on trademark, Yili drinks, even the well-known trademark, Yili in brand protection itself also go very hard, so many categories of protection is very important, and is the development process of the enterprise must pay attention to things.

注册相关商标、近似商标、从知识产权角度上就是多类保护，第一防止后来者近似商标擦边球风险，第二避免他人对自己经营多年的品牌造成负面影响。

Registration of related trademarks, similar trademarks, from the perspective of intellectual property rights is multi class protection. First, it prevents the latecomers from approaching the risk of trademark edge ball, and second avoids others from having negative effects on their own brand for many years.

商标布局战略不仅仅考虑多类商标注册，而且还有全类保护，更加成熟的企业会提前布局全类注册，对于一些小企业来说多类保护已经满足要求了。

Trademark layout strategy not only considers multi class trademark registration, but also has all kinds of protection. More mature enterprises will plan for the registration of all categories in advance. For some small businesses, multi class protection has already met the requirements.

在这样一个市场竞争的年代，拥有知识产权相当于有一把利剑、使用好了可以在市场生存中获得良好发展。

In such a market competition, the ownership of intellectual property is equivalent to a sharp sword and good use, which can make a good development in the market.

那么话又说回来，商标多类别注册有什么好处？

Then again, what's the advantage of trademark multi - category registration?

第一：避免发生企业壮大后，生产经营的范围中可能会扩大到以前没有规划的行业或者商品却发现自己使用多年的商标在这个领域被别人注册尴尬情况，如果发生这种情况，重新注册势必给企业带来非常大的负面影响。

First, to avoid the occurrence of business expansion, may expand to no planning industry or commodity before they find themselves with years of being registered trademark embarrassing situation in this field the scope of production and operation, if this happens, will bring great negative impact to the enterprise re registration.

第二避免被恶意抢注、企业做大后，企业商品名称被他人注册，例如康师傅是方便面，如果放在马桶上注册了商标，势必对康师傅声誉、销售带来极其恶劣的影响。

Second, to avoid being malicious, the business name is registered by others. For example, the Master Kong is instant noodle. If you register it on the toilet, it will bring bad influence to the reputation and sales of Kangshifu.

所以商标多类注册不仅仅是成熟企业才应该做的事情，刚起步企业也应该尽早纳入自己企业发展战略之中，商标多类保护是商标保护最基本的方式之一。

Therefore, trademark multi class registration is not only a matter for mature enterprises to do, but start-ups should also be incorporated into their own business development strategies as early as possible. Trademark multi class protection is one of the most basic ways of trademark protection.