秦皇岛市商标注册服务公司

商标注册十大技巧

Ten Skills of Trademark Registration

一个企业使用的商标不经过注册，最致命的弱点是商标使用人对该商标不享有商标专用权。也就是说企业在使用该商标时，别人也可以使用，这就使商标标明商品来源的基本作用受到了影响，也导致商标代表一定商品质量和信誉的作用大打折扣。

A trademark used by an enterprise is not registered. The most fatal weakness is that the trademark user does not enjoy the exclusive right to use the trademark. That is to say, when enterprises use the trademark, others can also use it, which affects the basic role of the trademark in indicating the source of goods, and also leads to a great discount on the role of the trademark in representing the quality and reputation of certain goods.

因此，商标注册对于企业来说十分重要！今天，我们就为大家普及一下商标注册的十大技巧，助你早日拿下商标！

Therefore, trademark registration is very important for enterprises! Today, we will popularize the ten techniques of trademark registration to help you get the trademark as soon as possible!

1. 如何给商标取名？

1. How to name a trademark?

商标应具有合法性、显著性、不得损害他人的在先权利。商标取名要在合法的前提下，有自己的特点，这样才利于企业后续宣传。

Trademarks should be legitimate, prominent and not prejudice the prior rights of others. Trademark naming should have its own characteristics on the premise of legality, so as to facilitate the follow-up publicity of enterprises.

2. 如何进行商标查询？

2. How to conduct trademark inquiry?

申请人在确定一个显著性的标志后，在推出产品和推出服务前一定要查询是不是有人在先注册了该商标，在商标局官网商标查询框可以免费查询。商标申请后，也可查询商标办理情况及进度。

After identifying a salient logo, the applicant must check whether the trademark has been registered before launching the products and services. The trademark inquiry box on the official website of the Trademark Bureau can be free of charge. After applying for a trademark, you may also inquire about the status and progress of trademark processing.

3.如何选择商标类别？

3. How to choose trademark categories?

企业注册商标的时候要尽可能地选准商品、选对类别，尽可能地扩大注册范围，做到无缝隙的保护，有条件可以全类注册申请，即所有的商品和服务都注册。这样在任何产品和服务上都有了专用权。从而可以制止侵权，更重要的是防止别人注册告你侵权，并且能够保持商标的唯一性。

When registering a trademark, an enterprise should select the right goods and categories as far as possible, expand the scope of registration as possible, and achieve seamless protection. It is conditional to apply for registration of all kinds, that is, all goods and services are registered. This gives exclusive rights to any product or service. So we can stop the infringement, more importantly, we can prevent others from registering to infringe on you, and we can keep the uniqueness of the trademark.

4.商标同日申请如何应对？

4. How to deal with trademark application on the same day?

如果出现商标同日申请的情况，商标局首先会向涉及同日申请的申请人发出商标注册同日申请补送使用证据通知书。申请人需在规定的时间内书面提供商标的实际使用证据。所谓实际使用证据，包括将商标用于商品、商品包装或者容器以及商品交易文书上，或者将商标用于广告宣传、展览以及其他商业活动中的证据。

If the application for a trademark occurs on the same day, the Trademark Office will first issue a notice of the application for the use of evidence to the applicant concerned on the same day. The applicant shall provide in writing evidence of the actual use of the trademark within the prescribed time. The so-called evidence of actual use includes the evidence that trademarks are used in commodities, commodity packaging or containers and commodity trading documents, or that trademarks are used in advertising, exhibitions and other commercial activities.

5. 假如有近似商标注册相同分类，该怎么办？

5. What if there are similar trademarks registered in the same category?

假如“商标宝”注册了2108（刷牙用具）分类，但实际上三年来没有生产销售过2108（刷牙用具）分类下的产品，我们可以向商标局对“商标宝”的该分类提出“撤销三年未使用”申请，简称“撤三”。如果未能提供该分类产品的销售证明，则“商标宝”商标下的该分类将会被撤销。

If "Trademark Treasure" registers 2108 (toothbrushing appliances) categories, but in fact has not produced and sold 2108 (toothbrushing appliances) classified products in three years, we can apply to the Trademark Office for lujianshi.75ix.com liujiaomoju.75ix.comhuafenchim.75ix.com gelidun.75ix.com yadingmoju.75ix.cn liushui.75ix.cn"revocation of three years of unused" classifications, referred to as "withdrawal of three". If the sales certificate of the classified product is not provided, the classification under the trademark "Trademark Treasure" will be revoked.

6.如何使商标具有排他性？

6. How to make the trademark exclusive?

详细研究商标类别表，“3503销售（合同）代理”中的“推销（替他人）350071”和“替他人作中介（替其它企业购买商品和服务）350085”这两个子类别。它的含义就是为他人提供所需，无论需要什么，只要顾客的需求合法，企业提供的服务不违法，就可以用这两个子类别来解释。

Detailed study of the trademark category table, "3503 Sales (Contract) Agent" in the "sales (for others) 350071" and "intermediary (for other enterprises to buy goods and services) 350085" these two sub-categories. Its meaning is to provide what others need, no matter what they need, as long as the customer's needs are legitimate and the services provided by enterprises are not illegal, these two sub-categories can be used to explain.

7.如何将商标驳回率降到最低？

7. How to minimize the rejection rate of trademarks?

商标被驳回中60%-80%都是因为前期没有做好商标查询工作，因此降低商标驳回率除了申请的商标本身具有合法性、显著性以外，委托一个专业的、且严格风险审核与告知的代理机构非常关键，能帮助客户把注册风险降至最低。当然，由于注册商标本身是有风险的，不是只提出申请就一定能核准注册成功，进行审批的是商标局，商标代理机构不可能包成功。

60% to 80% of the rejected trademarks are due to the lack of good trademark inquiry work in the early stage. Therefore, in addition to the legitimacy and prominence of the applicant, it is crucial to entrust a professional and strict risk auditing and informing agency to reduce the rejection rate of trademarks, which can help customers to minimize the registration risk. Of course, because the registered trademark itself is risky, not only the application will certainly be able to approve the successful registration, the trademark office is conducting the examination and approval, the trademark agency can not be successful package.

8. 如何提高商标注册的成功率？

8. How to improve the success rate of trademark registration?

因为商标注册时间漫长且有很多不确定的因素存在，因此在进行商标保护时，分步骤有计划地进行。

Because trademark registration takes a long time and there are many uncertain factors, it should be carried out step by step and planned in trademark protection.

首先，应先将企业经营范围直接所涉及到的行业类别进行注册；然后，再注册与企业经营项目间接相关联的类别；最后，逐渐在所有类别进行保护注册。在第一部分注册时，最好将企业标识与中文、英文、拼音等分开注册，虽然费用相对较高，但这样可以降低注册风险。因为商标局在对商标进行实审时，是将每一部分单独审查，其中任何一部分有相同或近似的，那么商标整体就全部被驳回，这是很不合算的风险。

Firstly, the industry categories directly involved in the scope of business of an enterprise should be registered; secondly, the categories indirectly related to the business projects of an enterprise should be registered; finally, the protection registration should be gradually carried out in all categories. In the first part of the registration, it is better to separate the enterprise logo from Chinese, English, Pinyin and so on. Although the cost is relatively high, it can reduce the risk of registration. Because when the Trademark Office examines the trademark, it examines each part separately. If any part of the trademark is identical or similar, then the whole trademark will be rejected. This is a very inexpensive risk.

9.商标被驳回了，怎么办？

9. The trademark was rejected. What should we do?

商标局下发“商标驳回或部分驳回通知书”后，申请人如果不服商标局的驳回决定可以在收到通知15日内向商标局申请“驳回复审”。这一点很重要，甚至可以帮助你的商标“起死回生”。

After the Trademark Office has issued the Notice of Rejection or Partial Rejection of Trademarks, the applicant may apply to the Trademark Office for "Rejection of Reexamination" within 15 days of receiving the Notice if he does not accept the decision of Rejection of Trademark Office. This is very important, and can even help your trademark "come back from the dead".

10. 想单独保护汉字名称，该怎么做？

10. What should we do to protect Chinese character names separately?

企业想通过商标来保护企业的名字，但是提交汉字稿件后，无法通过商标局审核，在这种情况下，可以试着把需要注册的汉字设计为繁体字、并使用不常见字体，经过这样处理的稿件会被商标局认为是图形，而非汉字，更容易通过审核。

Enterprises want to protect their names through trademarks, but after submitting manuscripts of Chinese characters, they can not pass the examination and verification of the Trademark Office. In this case, they can try to design the Chinese characters that need to be registered as traditional characters and use the common fonts. The manuscripts processed in this way will be considered as graphics by the Trademark Office, not Chinese characters, so it is easier to pass the examination and verification.