秦皇岛市商标注册服务公司

不申请商标注册的隐患

Hidden dangers of not applying for trademark registration

商标是品牌的载体，要取得商标专用权的唯一途径是向商标局提交商标注册申请，只有注册商标才能依法享有商标专用权。如果使用商标未申请注册的话，在市场行为中充满许多不可控的风险，如下：

Trademark is the carrier of a brand. The only way to obtain the exclusive right to use a trademark is to submit an application for trademark registration to the Trademark Office. Only a registered trademark can enjoy the exclusive right to use a trademark according to law. If the trademark is not registered, there are many uncontrollable risks in the market behavior, as follows:

1.没有自己的权利。

1. No rights of their own.

商标注册获权不仅仅是为了合法的使用自己的商标，同时也是为了在别人仿冒山寨自己的产品时，给消费者造成权益损害时，形成一种对抗能力，是为自己的客户负责。如果无法阻止他人在同类产品或服务上使用自己的商标，就无法保护消费者的利益。

Trademark registration is authorized not only for the legitimate use of their own trademarks, but also for the formation of a confrontational ability when others imitate their own products, causing damage to consumers'rights and interests, and being responsible for their own customers. If we can not prevent others from using their own trademarks in similar products or services, we can not protect the interests of consumers.

试想，市面上随时可能出现一款与我们相似甚至相同的产品，更是直接打上了我们的商标，而我们却无法阻止；当假冒或仿冒的产品出现了质量问题，消费者大部分是冲着我们的牌子去买的，而我们却无法维权，是否辜负了消费者的信任？

Imagine that a product similar to or even identical to ours may appear on the market at any time, and it is directly labeled with our trademark, but we can not stop it; when the quality problems of counterfeit or counterfeit products occur, consumers mostly buy for our brand, but we can not defend our rights, whether we have failed to live up to the trust of consumers?

2.侵犯他人的权利。

2. Violation of the rights of others.

如果在使用商标之前未查询商标是否被注册，极可能侵犯他人已经注册的商标权。若幸运使用的是未注册商标，但在使用商标的过程中，如迟迟不注册商标，以商标局每年几百万件的商标申请量，也极可能被他人提交商标注册申请，等他人申请成功，我们依然成了侵权一方，承担相应的法律责任。商标法对侵犯商标专用权的规定极其严格，不止得不偿失，严重者可判刑入狱。

If the trademark is not registered before the use of the trademark, it is likely to infringe upon the registered trademark rights of others. If we are lucky to use an unregistered trademark, but in the process of using the trademark, if we delay the registration of the trademark and apply for millions of trademarks every year by the Trademark Office, we are likely to be submitted to the trademark registration application by others. When other people successfully apply for the trademark registration, we will still be the infringement party and bear the corresponding legal liability. Trademark law stipulates extremely strict infringement of the exclusive right to use trademarks, which is not only worthwhile but also imprisonable for serious cases.

3.丢失市场机会

3. Losing Market Opportunities

国家对知识产权的重视已经达到了前所未有的高度，在新闻报道、文化教育中都提到了知识产权的重要性，在市场行为中也设立了许多对应的知识产权门槛，比如淘宝、天猫、京东等入驻需要已经提交申请的商标或已注册商标。如果没有注册商标，将丢失以上渠道。

The importance of intellectual property rights has reached unprecedented heights. The importance of intellectual property rights has been mentioned in news reports and cultural education. Many corresponding intellectual property rights thresholds have been set up in market activities, such as trademarks submitted or registered for taobao, tianmao, Jingdong and so on. If there is no registered trademark, the above channels will be lost.

4.无法使用商标进行许可、贷款变现。

4. It is impossible to use trademarks for licensing or liquidating loans.

许多当地政府为扶持企业发展，都有出台对应的知识产权运用的政策，比如商标达到一定知名度可贷款。同时，商标权可以通过许可、转让来也可获得收益，一个有效的注册商标通常最低能卖5000左右，有些更高的甚至卖到百万，所以商标注册同时也是一种投资行为。

In order to support the development of enterprises, many local governments have issued corresponding policies for the use of intellectual property rights, such as trademarks to achieve certain visibility and loans. At the same time, trademark rights can also be obtained by licensing and transferring. An effective registered trademark can usually sell at least 5000 or so, and some higher trademarks can even be sold to millions, so trademark registration is also an investment behavior.