商标作用一：市场中的通行证
Trademark Function I: Pass in the Market
商标是企业品牌文化的精髓，而企业的品牌形象的建立是企业为之奋斗的核心。
Trademark is the essence of enterprise brand culture, and the establishment of enterprise brand image is the core of enterprise's struggle.
在相关的国家或者地区申请注册商标的商品才能进驻该国家和地区各大型卖场、超市。
Only commodities that apply for registered trademarks in relevant countries or regions can enter major supermarkets and supermarkets in those countries and regions.
企业一般在印刷厂印刷标签、包装或者在各种媒体上做广告宣传都需要出具相关品牌的商标注册证明文件。在国际贸易中，商标是极为重要的，国际间的贸易离不开商标。
Enterprises usually print labels, packages or advertise in various media, and need to issue relevant brand registration certificates. In international trade, trademark is very important, and international trade can not be separated from trademark.
对行政管理部门来说，通过对商标的管理来监督商品和服务质量，为办理质检、卫检、条码创造必备条件。
For the administrative department, it supervises the quality of goods and services through the management of trademarks, and creates necessary conditions for quality inspection, health inspection and bar code